David Wheeler

I design product systems that turn complex workflows into simple, useful experiences. Senior Product Designer with an engineering background focused on enterprise platforms, AI-assisted workflows, dashboards, and payment systems. I turn operational complexity into clear, scalable product systems.
Featured Work

Parleva — Founder-Led AI Language Product

Live App

Designed and launched an AI-powered web and Android product with conversation practice, real-time feedback loops, analytics, and prompt orchestration, reaching 6,000+ downloads.

AI Product Design
Mobile / Web
0 to 1 Product
Analytics

Enterprise Performance & Goal-Setting Platform

Confidential

Translated dense business metrics, organizational structures, and staff accountability workflows into guided dashboards and scalable goal-setting experiences.

Enterprise UX
Dashboard Design
Workflow Systems
Metrics

B2B Payment Onboarding & Merchant Account Workflows

Simplified merchant setup, digital wallet, ACH, Apple Pay, Google Pay, and payment configuration workflows across a SaaS fundraising platform.

Fintech UX
SaaS
Payment Workflows
Platform Design

B2B Sponsorship & Monetization Workflows

Redesigned sponsor management and advertising workflows that generated over $1M in transactions within six months.

B2B SaaS
Monetization
Transaction Flows
Product Strategy

OneCause Product Systems

Designed B2B and B2C fundraising experiences across sponsorship, checkout, mobile, payments, and attendee workflows for a SaaS platform serving nonprofit events.

B2B/B2C SaaS
Fundraising Tech
Payments
Mobile / Web
About
David sitting down smiling

Hi, I'm David.

I'm an Enterprise UX Designer focused on complex product systems, service flows, and internal platforms. I help teams turn messy workflows, business rules, user needs, and technical constraints into clear, scalable product experiences.

At Allstate, my work spans AI-assisted servicing, performance dashboards, enterprise news platforms, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

I also build products myself, including Parleva, an AI-powered language practice app, which gives me hands-on fluency across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

What teams say

How I Design

Great products emerge from understanding people, simplifying complexity, and aligning design with real business goals.

Define the right problems to solve

Product Strategy

I work with teams to translate business goals and customer needs into clear product direction. Good design starts with choosing the right problem.

Understand real user behavior

User Research

Through interviews, usability testing, and behavioral data, I uncover the motivations, frustrations, and patterns that shape meaningful product decisions.

Make complex systems feel simple

Interaction Design

I design intuitive flows, interactions, and interfaces that reduce friction and help users accomplish their goals with confidence.

Design for scale and complexity

Systems Thinking

I analyze how products, processes, and teams interact to create solutions that work across entire ecosystems, not just individual screens.

From concept to shipped product

End-to-End Product Design

I guide products from early discovery through design, iteration, and delivery — ensuring the final experience is thoughtful, practical, and impactful.

Interested in working together?

Let's connect.