David Wheeler · Senior Product Designer

Designing complex systems, enterprise platforms, and AI-assisted products.

I turn messy workflows, business rules, and open-ended AI into clear, trustworthy, scalable product behavior.
Complex workflow systems
AI behavior for regulated services
Founder-built AI product · 6,000+ downloads
Featured Work

Parleva — Founder-Led AI Language Product

Live App

Designed and built a 0-to-1 AI language practice product combining adaptive AI behavior, coaching guardrails, and motivation design to build speaking confidence without streak pressure.

Founder-Led AI Product
0→1 Launch
Mobile / Web
6,000+ Downloads

Agentic AI Service Experience

Confidential

Designed the UX layer for an enterprise AI service assistant, translating conversation strategy, behavior rules, and service requirements into structured chat flows, confirmation patterns, progress states, and escalation experiences.

AI Chat UX
Structured Service Actions
Confirmation & Escalation
Prelaunch Validated

Enterprise Performance & Goal-Setting Platform

Confidential

Designed a scalable enterprise workflow connecting annual planning, monthly goals, staff accountability, and actuals tracking — with source-of-truth rules, edge-case handling, and conditional behavior across complex agency structures.

Enterprise UX
Performance Dashboards
Goal-Setting Workflows
Platform Strategy

Connecting Sponsors to People and Companies

Redesigned a B2B SaaS workflow for connecting sponsorship activity to existing people and company records — reducing relationship ambiguity through entity modeling, review states, and a worksheet-style resolution flow.

B2B SaaS
Entity Modeling
Relationship Workflows
$1M+ Transactions

B2B Payment Onboarding & Merchant Account Workflows

Redesigned merchant account setup to clarify payment readiness, account status, and next actions — reducing onboarding confusion by clearly separating account creation from account connection.

B2B SaaS
Payments UX
Merchant Onboarding
Workflow Clarity

OneCause Product Systems

Designed B2B SaaS workflows across fundraising, payments, sponsor management, and event operations — focused on reducing operational ambiguity in high-stakes nonprofit transaction flows.

Product Systems
Design Systems
B2B SaaS
Workflow Simplification
About
David Wheeler

Hi, I'm David.

I'm an Enterprise UX Designer focused on complex product systems, service flows, and internal platforms. I help teams turn messy workflows, business rules, user needs, and technical constraints into clear, scalable product experiences.

At Allstate, my work spans AI-assisted servicing, performance dashboards, enterprise news platforms, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

I also build products myself, including Parleva, an AI-powered language practice app, which gives me hands-on fluency across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

I use AI-native tools like Claude Code, Figma Make, Firebase, and rapid prototyping workflows to move from ambiguity to tested product direction faster.

What teams say

How I Design

Great products emerge from understanding people, simplifying complexity, and aligning design with real business goals.

Define the right problems to solve

Product Strategy

I work with teams to translate business goals and customer needs into clear product direction. Good design starts with choosing the right problem.

Understand real user behavior

User Research

Through interviews, usability testing, and behavioral data, I uncover the motivations, frustrations, and patterns that shape meaningful product decisions.

Make complex systems feel simple

Interaction Design

I design intuitive flows, interactions, and interfaces that reduce friction and help users accomplish their goals with confidence.

Design for scale and complexity

Systems Thinking

I analyze how products, processes, and teams interact to create solutions that work across entire ecosystems, not just individual screens.

From concept to shipped product

End-to-End Product Design

I guide products from early discovery through design, iteration, and delivery — ensuring the final experience is thoughtful, practical, and impactful.

Interested in working together?

Let's make complex systems easier to use.

Senior Product Designer focused on AI-enabled workflows, enterprise systems, and 0-to-1 products.