David Wheeler · Senior Product Designer

Designing complex systems, enterprise platforms, and AI-assisted products.

I turn messy workflows, business rules, and open-ended AI into clear, trustworthy, scalable product behavior.
Complex workflow systems
AI behavior for regulated services
Founder-built AI product · 6,000+ downloads
Case Studies

Parleva — Founder-Led AI Language Product

Live App

Founded, designed, and shipped an AI-powered language practice app from 0 to 1 — combining adaptive conversation design, coaching guardrails, and engagement mechanics that build speaking confidence without streak pressure.

Founder-Led AI Product
0→1 Launch
Mobile / Web
6,000+ Downloads

Agentic AI Service Experience

Confidential

Designed the UX layer for an enterprise AI service assistant, translating conversation strategy, behavior rules, and service requirements into structured chat flows, confirmation patterns, progress states, and escalation experiences.

Agentic AI UX
Structured Service Actions
Confirmation & Escalation
Early Production Signal

Enterprise Performance & Goal-Setting Platform

Confidential

Designed a scalable enterprise workflow connecting annual planning, monthly goals, staff accountability, and actuals tracking — with source-of-truth rules, edge-case handling, and conditional behavior across complex agency structures.

Enterprise Systems
Scenario Modeling
Conditional Behavior
Source-of-Truth Logic
B2B SaaS Systems

Linking Sponsors to Existing People and Company Records

Designed the entity-linking workflow within OneCause's new sponsorship feature — connecting sponsor records to existing people and company records through review states, matching, and a worksheet-style resolution flow.

B2B SaaS
Entity Modeling
Relationship Workflows
$1M+ Transactions

B2B Payment Onboarding & Merchant Account Workflows

Redesigned merchant account setup to clarify payment readiness, account status, and next actions — reducing onboarding confusion by clearly separating account creation from account connection.

B2B SaaS
Payments UX
Merchant Onboarding
Workflow Clarity
About
David Wheeler

Hi, I'm David.

I'm a Senior Product Designer focused on complex product systems, AI-assisted service flows, and enterprise platforms. I help teams turn messy workflows, business rules, user needs, and technical constraints into clear, scalable product experiences.

At Allstate, my work spans AI-assisted servicing, performance dashboards, enterprise news platforms, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

I also build products myself, including Parleva, an AI-powered language practice app, which gives me hands-on fluency across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

I use AI-native tools like Claude Code, Figma Make, Firebase, and rapid prototyping workflows to move from ambiguity to tested product direction faster.

What teams say

Interested in working together?

Let's make complex systems easier to use.

Senior Product Designer. I help teams turn complex workflows, regulated systems, and open-ended AI into clear, scalable product behavior.