David Wheeler

Designing complex products through research, systems thinking, and product strategy. Enterprise product design at Allstate.

Selected Work

Portfolio

Parleva

Conversation-first AI language learning | Practice real conversations with an AI partner that adapts to your level.

Sole Designer & Developer|
Product Design
AI / ML
Full-stack Development

Allstate projects

Redesigned key workflows within Allstate’s agency CRM to simplify how agents access customer insights, tools, and performance data.

UX Designer|
Enterprise UX
Business Architecture
Research

Merchant accounts

Improved the merchant account experience by simplifying payment setup and adding new payment methods.

UX Designer|
Heuristic Evaluation
UX Strategy
Agile Delivery

Vitality fitness

Developed UX strategy and brand foundation to drive growth for a fitness startup entering a competitive market.

UX Strategist|
Research
UX Strategy
Business Strategy

Enhancing sponsors

Redesigned the sponsor management experience to streamline how nonprofits connect with corporate and individual sponsors.

Product Designer|
Product Strategy
Problem Solving
Agile Delivery

OneCause

Upcoming: Projects at OneCause. SaaS, Agile, B2B and B2C design for desktop, tablet and mobile.

2021-2023
SaaS
B2B
Agile
Product design

Allstate

Upcoming: Projects at Allstate as a UX Designer

2023–2026
UX / Business architecture
Research
UX design
Visual design
Content design
Ideation

David Wheeler

About
David sitting down smiling

Hi, I'm David.

I'm a Senior UX Designer focused on complex product systems, product strategy, and enterprise workflows. I help teams turn research, data, and system constraints into clear product decisions and usable experiences.

My work often sits at the intersection of user needs, business goals, and technical complexity. I collaborate closely with product managers, engineers, and stakeholders to define the right problems and design solutions that scale across products and teams.

Currently, I design enterprise platforms at Allstate, working on tools that support agents, internal teams, and customer-facing systems.

I care deeply about clarity, simplicity, and building products that make complex work easier.

Contact

What teams say

How I Design

Great products emerge from understanding people, simplifying complexity, and aligning design with real business goals.

Define the right problems to solve

Product Strategy

I work with teams to translate business goals and customer needs into clear product direction. Good design starts with choosing the right problem.

Understand real user behavior

User Research

Through interviews, usability testing, and behavioral data, I uncover the motivations, frustrations, and patterns that shape meaningful product decisions.

Make complex systems feel simple

Interaction Design

I design intuitive flows, interactions, and interfaces that reduce friction and help users accomplish their goals with confidence.

Design for scale and complexity

Systems Thinking

I analyze how products, processes, and teams interact to create solutions that work across entire ecosystems, not just individual screens.

From concept to shipped product

End-to-End Product Design

I guide products from early discovery through design, iteration, and delivery — ensuring the final experience is thoughtful, practical, and impactful.

Interested in working together?

Let's connect.