Senior Product Designer · Complex Systems + AI

Designing complex systems, enterprise platforms, and AI-assisted products.

I design the systems behind complex products — the workflows, rules, and edge cases that shape how they behave.

Currently designing enterprise and AI-enabled products in-house at Allstate.

AI service · live in 41 states
Performance & Goals · 50.9% set goals by Q3
Parleva · 6,000+ downloads

Case studies

At Allstate

AI Service Assistant

Confidential

Sole UX designer for Allstate's customer-facing AI service assistant, now live in 41 states. I designed how open-ended requests become confirmable service actions: intent routing, confirmations for sensitive actions, recovery and handoff to a person.

Live in 41 states
27K+ interactions, Jul–Sep 2026
70% of in-scope intents without escalation
Sole UX designer
View case study

Performance & Goals

Confidential

Sole UX designer for Performance in Allstate's Customer Engagement System. I designed the Manage Goals workflow: one model across nine agency scenarios, with a single source of truth from the annual plan to monthly actuals.

Sole UX designer, Performance
50.9% of agencies set goals by Q3
Within a 40–55% target
9-scenario state matrix
View case study

Independent products & research

Parleva

Live App

An AI language practice app exploring adaptive conversation, feedback, and learning motivation. Designed and built from 0 to 1, with coaching guardrails and engagement mechanics that build speaking confidence without streak pressure.

AI product design
0→1 launch
Mobile / Web
6,000+ downloads

What changes when an AI makes the right decision but explains it badly? The first study explores delegation and authority through a coded agent experience shaped by recorded model behavior.

Agentic AI UX
Delegation & authority
Agent payments within a limit
Coded prototype

About

David Wheeler

Hi, I'm David.

I've designed B2B, enterprise, and AI-enabled products since 2021, first at OneCause and now at Allstate, where my work spans AI-assisted servicing, performance dashboards, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

Before product design, I worked in mechanical and plant engineering, which still shapes how I think about systems, constraints, and implementation.

I also design and build my own products. Parleva, my AI language practice app, gave me hands-on experience across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

I use AI-assisted research synthesis, prototyping, and development workflows to move from ambiguity to tested product direction faster.

What teams say

Interested in working together?

Let's make complex systems easier to use.