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Product Designer & Engineer.
I specialize in solving complex problems at scale by leveraging systems thinking and design thinking. At Allstate and other organizations, I’ve delivered impactful solutions that balance business goals, technical feasibility, and user experience. I thrive on breaking down intricate challenges, addressing their broader implications, and crafting designs that drive innovation and deliver sustainable results that create value for both organizations and customers.
Design around a deep understanding of users, what they need, what they value, their abilities, and also their limitations.
Analyze interconnected systems. Focus on scalability while addressing immediate needs and long-term impacts.
Use a user-centered approach to create innovative solutions that balance creativity, user needs, and business goals.
Design an intuitive structure which allows easy and quick access to information and ability to perform intended actions.
Develop a comprehensive product blueprint that takes into account target user needs and diverse design principles.
Help brands make successful products. Optimize for user experience while achieving business goals on the market.
Study and collect data about users needs, behaviors, and preferences in order to inform the design of products or services.
Easy and intuitive user interface, requiring a user's minimum effort to receive the maximum desired outcome.
Design the look and feel of a website using design principals and knowledge of HTML, CSS, and Javascript.
Oversee a product through its life cycle: brainstorming, development, introduction, growth, maturity and stability, etc...
Get in touch for opportunities or to follow my work
